How can your website help you do more, save time, and ultimately make more money? We evaluate your business needs and find ways your web site can start to fill these needs.

What can you website do today to promote the unique qualities of your business.

Talk about what you offer that is unique and use your website to promote this uniqueness

A site that has frequent updates and relevant content will be visited more often. Not only will you existing customers come back more often but search engines will score your site based on it's content. This score is calculated along with other factors to give you a rating and has an effect on your overall search engine rating. In general the higher your rating the higher your position on the search results page. Content is king!

The color pallet should be in harmony with other printed or online efforts. A consistent look and feel throughout marketing, advertising and promotional materials can go a log way to increase brand awareness not to mention save time and money by utilizing existing artwork and materials. (guess I just mentioned it)

There are technical issues to consider then choosing colors and graphics. Certain colors don't display as well on the web as they do in print. When it comes to graphics size does matter and the smaller the file size the better. In this day of high-speed internet, compression, ajax and more file size is not as big an issue as it once was however the bottom line is, the page should load fast and colors and graphics should contribute to the over all message and not distract.

There are social and emotional implications as well. Certain colors promote action and elicit a certain emotional responses. It is not likely you will see pink used on a cooperate website. (with the exception of mary kay:)

The point here is before we design your website we take into consideration all the logistical, technical and emotional implications of the colors and images we use.

Page layout is the crucial step that ties everything together. Layout is how we organize graphic design, navigation, content and other functional elements on the page in a way that is appealing visually and functionally practical.

There are technical issues to consider when laying out a web page including load time, browser compatibility and search engine friendliness just to name a few. We use standards-based techniques that ensure the best possible results.

It's simple, give the user what they looking for with as few clicks as possible. You have gone to great lengths to promote your web site and and get visitors to your site now make sure they can do something and not just bounce off to your competitor.

It is essential that your site have simple navigation and that all paths lead to the desired action. After-all isn't this the reason you have a website in the first place? Visitors should be able to do something once they find you.

Tap into over 10 years of web development experience and choose Mosaic Group for your next custom web development project. Click here to schedule a free consultation.